It's no secret that selling and promoting complicated engineering products or systems requires plenty of time and resources. Every business wants to highlight why its product or solution is unique and valuable, but technical complexity can be a serious obstacle to potential customers. That's why educating your customers plays a big part in sales and marketing strategy for engineering and industrial manufacturing.
With all that in mind, education only doesn't sell. Yes, it helps your potential customer understand how your product works, and how they can use it but there is still a big question in their mind: is your product really worth the price? That's why besides education it is essential to effectively articulate the value of your technical solution.
At Novovision AB we focus on both educating the customer and articulating the value of engineering or industrial manufacturing products when making 3D animated demo videos.